A product you create is a capsule version of your services.
It will amplify your message beyond your expectations. It will simplify your message to its bare bones so your customers are ready to share it.
This is why a good product takes years of practice, hundreds of crumpled drafts on the floor, and a consistent drive to improve. More than anything, a good product connects with real people. It fills up their void and helps them find a helpful solution to the dilemma they’ve been struggling with.
Such a product has a greater impact because it doesn’t just give more information, but makes clients’ lives more meaningful.
This is a series of 100-word previews for my new book that comes out on October 23, 2018. Learn more here: www.bitly.com/fitfbook